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Wiley marketing 4th edition pdf

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Welcome to the Web site for Global Marketing Management, 6th Edition by Mike (Masaaki) Kotabe, and Kristiaan Helsen. This Web site gives you access to the rich tools and resources available for this text. You can access these resources in two ways: Using the menu at the top, select a chapter. A list of resources available for that particular The Marketing Book Fifth Edition Edited by MICHAEL J. BAKER OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO. Butterworth-Heinemann An imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington MA 01803 First published 1987 Reprinted 1987, 1990 (twice) Second edition, 1991 Reprinted 1992, 1993 Third edition

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